Posts Tagged ‘sales’

8 Crooked Hard-Sell Tricks Car Dealers Pull When You Buy A New Car

July 26th, 2009
Comments Off on 8 Crooked Hard-Sell Tricks Car Dealers Pull When You Buy A New Car

salesmanIf you’re not careful, buying a new car or truck these days can be a real mindfuck.

After you sift through the exhausting details of over 400 vehicles currently on the market, you’re then brought face-to-face in the final showdown: negotiating price and terms with the dealer.

Few men and women relish this task. But unless you want to clunk around in some 2nd class hand-me-down, dealership negotiation is an essential skill in modern America.

It’s not hard. The key is knowing what to say and when to say it for maximum leverage. And now that the economy’s in the crapper, the process today is easier than ever.

Dealerships sell cars all the time whereas you and I only buy once in awhile. This allows them to get lazy and rely on the same old psychological tricks over and over. That’s why knowing what they are ahead of time (and how to reply) will make them stutter like a stood up date… and nab you a better deal.

So here are the 8 most common tricks car dealers have thrown at me over the years… and how you can use the dealers own words to turn the tables and back him into a corner from which there is no escape.

Read more…

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